Work
Case studies.
Real problems, real systems. Each case study covers what was broken, what I built, and what changed.
From Free-Text to CRM Tags: AI-Powered Lead Intelligence
Built an automated pipeline that reads free-text lead enquiries, extracts the systems prospects mention, and writes structured tags back to HubSpot, giving sales, CS, and partnerships teams instant visibility into every lead's tech stack.
Read case study →Airtable–HubSpot Sync: Automated CRM Reconciliation
Built a Python CLI tool to reconcile, sync, and export data between HubSpot CRM and Airtable, replacing slow, error-prone manual exports with an auditable, safe-by-default automation.
Read case study →Partner Portal: Self-Service Lead & Commission Tracking
Built a self-service partner portal for a network of 1,000+ partners, replacing ad-hoc lead submission and non-existent commission tracking with a fully automated system connected to HubSpot, Xero, Slack, and email.
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