Work
Case studies.
Real problems, real systems. Each case study covers what was broken, what I built, and what changed.
From Free-Text to CRM Tags: AI-Powered Lead Intelligence
Built an automated pipeline that reads free-text lead enquiries, extracts the systems prospects mention, and writes structured tags back to HubSpot — giving sales, CS, and partnerships teams instant visibility into every lead's tech stack.
Read case study →Partner Portal: Self-Service Lead & Commission Tracking
Built a self-service partner portal for a network of 1,000+ partners — replacing ad-hoc lead submission and non-existent commission tracking with a fully automated system connected to HubSpot, Xero, Slack, and email.
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